About

Kapardhi V. S. is a seasoned Business Intelligence Lead with over 6 years of experience in developing long-term analytical strategies and driving their implementation using data science, predictive analytics, machine learning, and clustering techniques. He is passionate about diving into complex business problems, providing data-driven insights, and making recommendations that directly impact business to achieve strategic goals. Kapardhi is highly skilled in handling software like SQL, R, Python, and SAS. He is currently working at Times Internet, where he is responsible for developing a Fraud Rule Engine using Machine Learning Algorithms and outlier identifying techniques using R and Python to filter Fraud Users from a base of ~25 Mil, thus saving INR 20 lacs per month. He has also designed a recommendation framework for different clusters of customers via different techniques like RFM, Content-based filtering, Collaborative-based filtering, etc., thereby increasing conversion from 25% to 45% across different segments. Kapardhi has also developed a Comprehensive Customer Loyalty Score for 25Mil+ customers based on Catalog adaptability, Website Engagement, Campaign Participation, Marketing Cost, CAC, Accrual & Redemption behavior of all customers. He has also developed and automated an analytical framework for Revenue Assurance Program with the help of trend analysis, timely alerts, and reconciliation processes. In the past, Kapardhi has worked as an Associate Director Analytics and Manager Strategy & Analytics at ShopClues, where he developed various Machine Learning Algorithms, scoring models, and pricing suggestion models. He was also responsible for setting up the framework and infrastructure required for implementing and adopting SAS among various business teams at ShopClues. Kapardhi holds a Master of Business Administration (M.B.A.) degree with a specialization in Operations and Marketing from Great Lakes Institute of Management. He also has a Bachelor's degree in Electronics and Tele-Communication from IACR Engineering College and a Higher School Certificate in Mathematics, Physics, and Chemistry from Rayagada College. He completed his schooling from Sacred Heart School. Kapardhi's tech stack includes ML, Python, SQL, Data Scientist, and infra. With a relevant experience of 13.78 years, Kapardhi is a highly skilled and experienced Business Intelligence Lead who is passionate about using data to drive business decisions and achieve strategic goals.